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Fundraising is more than just collecting donations — it’s an opportunity to bring people together around shared values, tell your story, and expand your branch’s impact. Whether you're supporting youth programs, civic engagement, or your local advocacy work, a strong fundraising strategy is key to sustainability and growth.

Here are some practical tips and creative fundraising ideas to help your branch raise more and build deeper connections in your community:

🎯 1. Set a Clear Goal and Message

Start with clarity. What are you raising funds for? How much do you need? Be specific about your purpose, and connect it to your mission. For example: “Help us send 10 youth leaders to the 2025 State Convention” is much more compelling than “Support our branch.”

💡 2. Think Beyond the Donation Link

Fundraising doesn't have to mean just asking for money. Consider offering something in return — a product, experience, or service. This could include:

• Custom merchandise (shirts, tote bags, pins with branch branding or slogans)
• Skill-share workshops (like Black history tours, civic engagement trainings, or resume reviews)
• Seasonal campaigns (Black History Month, Juneteenth, back-to-school drives)

🧁 3. Host a Signature Event

Events are great for fundraising and community building. Consider hosting:

• A community brunch or cookout fundraiser
• A youth talent show or spoken word night
• A voter registration + donation drive
• A virtual trivia night focused on Black history and justice

You can charge for entry, sell concessions, or simply have a strong donation pitch during the event.

📱 4. Leverage Social Media

Use your branch’s platforms to tell stories and show impact. A few quick ideas:

• Short video clips from members or beneficiaries of your work
• Countdowns or giving challenges (e.g., “$500 in 5 days”)
• Spotlight posts showing how donations are used

Make sure your donation link is easy to find and always mobile-friendly.

💌 5. Partner with Local Businesses

Reach out to Black-owned or community-aligned businesses for sponsorships, in-kind donations, or cross-promotion. You could host a restaurant night where a portion of sales go to your branch, or ask a local print shop to donate services in exchange for promotion.

👥 6. Empower Peer-to-Peer Giving

Encourage members, youth, or supporters to create their own mini fundraisers using tools like GoFundMe, PayPal, or social media. A youth member could raise $100 from their network toward a trip to the National Convention, for instance — and build leadership skills while doing it.

📊 7. Track, Thank, and Follow Up

Use a simple spreadsheet or donor management tool to track who gave, how much, and when. Always follow up with a thank-you note or public recognition. Gratitude goes a long way — and opens the door for future support.

Remember: Fundraising = Movement Building

When done well, fundraising isn’t just about dollars — it’s about engagement, empowerment, and growing our collective power. Keep it mission-driven, community-focused, and creative.

Need help planning a fundraiser? Reach out to the State Conference Fundraising Committee or explore our Fundraising Guide on the Branch Resources page.

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